Post by account_disabled on Mar 6, 2024 10:47:30 GMT 5.5
increase turnoverA well-structured marketing plan is the key to increasing the turnover of a B2B company. Traditional strategies and methods are now obsolete and no longer bring the results they used to. In this article, we will see how the inbound approach can change the game, generating valuable leads and increasing sales. How to increase company turnover? Here is the best approach for b2b In the past, the most used B2B marketing strategies were: advertising in specialized magazines cold calls impersonal emails search for as many contacts as possible Perhaps there are those who still believe that these techniques work to generate valuable leads and accelerate business growth , but this is not the case.
Among the most effective approaches that allow you to attract the attention Germany Phone Number of potential customers is inbound marketing , a strategy based on the creation of educational and interesting content, which leads the prospect to purchase in a natural way. Before delving into this topic, let's make an important premise. The buyer's journey today has changed If you've wondered why traditional methods are next to useless for generating leads, here's why. Nowadays, most decision makers within B2B companies search online for information about a product or service before contacting customer service. By the time the prospect contacts the company, he has already undertaken approximately 60% of his purchasing journey and already has a very clear idea about it.
This is why having a strong online presence is essential. An inbound marketing strategy offers the opportunity for B2B companies to engage potential customers and nurture them along the entire purchasing journey , to lead them to purchase in a natural way. New Call-to-action To achieve maximum ROI, your inbound plan must include alignment between marketing and sales . If these two departments agree on goals and strategies , they will be able to support each other in the journey and close more deals. As we read in this HubSpot article , 87% of leading sales and marketing experts say that collaboration between the two departments allows for significant growth of the company's business . How to design a strategy to increase the turnover of a B2B company? Here are the 5 areas to focus on. SEO (Search Engine Optimisation) There is no tactic that alone can give satisfactory results.
Among the most effective approaches that allow you to attract the attention Germany Phone Number of potential customers is inbound marketing , a strategy based on the creation of educational and interesting content, which leads the prospect to purchase in a natural way. Before delving into this topic, let's make an important premise. The buyer's journey today has changed If you've wondered why traditional methods are next to useless for generating leads, here's why. Nowadays, most decision makers within B2B companies search online for information about a product or service before contacting customer service. By the time the prospect contacts the company, he has already undertaken approximately 60% of his purchasing journey and already has a very clear idea about it.
This is why having a strong online presence is essential. An inbound marketing strategy offers the opportunity for B2B companies to engage potential customers and nurture them along the entire purchasing journey , to lead them to purchase in a natural way. New Call-to-action To achieve maximum ROI, your inbound plan must include alignment between marketing and sales . If these two departments agree on goals and strategies , they will be able to support each other in the journey and close more deals. As we read in this HubSpot article , 87% of leading sales and marketing experts say that collaboration between the two departments allows for significant growth of the company's business . How to design a strategy to increase the turnover of a B2B company? Here are the 5 areas to focus on. SEO (Search Engine Optimisation) There is no tactic that alone can give satisfactory results.