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Together with Mariano Diotto we talk about Audio Branding (or Sound Branding). What is it and why is it increasingly important for brands? Let's delve into the history, from jingles, to pop songs, to modern sound logos. Alessio Pomaro Alessio Pomaro May 15, 2021 •4 min read What is Audio Branding? We see it with Mariano Diotto What is Audio Branding? Audio branding is an activity that serves to promote the brand through a new way of communicating linked to the sense of hearing... it is therefore the creation of a sound that refers to a specific brand , which in fact becomes a new form of memorization that goes alongside visual elements.
In this episode of Voice Technology I invited Mariano Diotto to delve India Mobile Number Data deeper into the topic of Audio Branding (or Sound Branding). Who is Mariano Diotto? Mariano Diotto is a brand strategist and neurobranding expert. He is the founder of the degree courses of the IUSVE Communication Department of Venice and Verona, university professor, and creator of Neuromarketing Italia . Mariano Diotto - Brand strategist and neurobranding expert Mariano Diotto - Brand strategist and neurobranding expert He wrote a contribution for my book entitled " What does your brand sound like? The future is in audio branding ". The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside.
The highlights 00:46 Presentation by Mariano Diotto 01:34 What is Audio Branding (or Sound Branding) and why it will be increasingly important for brands 03:26 Jingles, pop songs for branding and Sound Logo (or Sound Logo) 08 :18 The Pepsi commercial with Michael Jackson 08:51 An experiment with the Audi commercial and the McDonald's sound logo 09:43 How do you create a sound logo? How does a sound align with a brand's identity? 11.58 The case of Mastercard , the most complete sound environment that has been created 16.09 Visual identity and audio component: the situation in Italy and abroad 20.30 Metrics to measure the contribution of Audio Branding 23 :47 How the concept of Audio Branding enters the world of Voice Technology 28:17 The case of the Intimissimi commercial 30:14 Advice to brands towards the world of Audio Branding 34:42 Take Away Michael Jackson's 1984 Pepsi commercial changed the lyrics to his song Take Away A small summary of the concepts that emerged in the episode.
In this episode of Voice Technology I invited Mariano Diotto to delve India Mobile Number Data deeper into the topic of Audio Branding (or Sound Branding). Who is Mariano Diotto? Mariano Diotto is a brand strategist and neurobranding expert. He is the founder of the degree courses of the IUSVE Communication Department of Venice and Verona, university professor, and creator of Neuromarketing Italia . Mariano Diotto - Brand strategist and neurobranding expert Mariano Diotto - Brand strategist and neurobranding expert He wrote a contribution for my book entitled " What does your brand sound like? The future is in audio branding ". The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside.
The highlights 00:46 Presentation by Mariano Diotto 01:34 What is Audio Branding (or Sound Branding) and why it will be increasingly important for brands 03:26 Jingles, pop songs for branding and Sound Logo (or Sound Logo) 08 :18 The Pepsi commercial with Michael Jackson 08:51 An experiment with the Audi commercial and the McDonald's sound logo 09:43 How do you create a sound logo? How does a sound align with a brand's identity? 11.58 The case of Mastercard , the most complete sound environment that has been created 16.09 Visual identity and audio component: the situation in Italy and abroad 20.30 Metrics to measure the contribution of Audio Branding 23 :47 How the concept of Audio Branding enters the world of Voice Technology 28:17 The case of the Intimissimi commercial 30:14 Advice to brands towards the world of Audio Branding 34:42 Take Away Michael Jackson's 1984 Pepsi commercial changed the lyrics to his song Take Away A small summary of the concepts that emerged in the episode.