Post by amirmukaddas on Mar 14, 2024 12:39:06 GMT 5.5
One of the fundamental concepts on which unconventional marketing is based is word of mouth : the public itself spreads the message, because it is fun, interesting or useful. This tool is intended in a purely traditional sense ( traditional word of mouth ) in which I, speaking in person or on the telephone with other people, spread that news or information. But today with the advent of new social communication tools, I have the opportunity to reach a greater number of people, simply by staying at home by sending messages on social media or in the blogosphere. The advantages of this second approach are there for all to see: I reach more people in less time, sometimes without even direct knowledge of the person I am interacting with at that moment. If you want, I would call this second path digital word of mouth , where the cognitive schemes and traditional assumptions of word of mouth are always the same, but those that change are channels used to spread the message.
Types of unconventional marketing To be able to socially involve consumers, marketing needs to better understand the languages of its audience and develop new promotional messages through the expressive habits of contemporary society. It is therefore necessary to make advertising a pleasant form of entertainment, compatible with the values of the target you want to reach at that moment. And what is at the basis of unconventional marketing is precisely this: promoting through entertainment. But what are the different types of unconventional marketing? Among the different Denmark Telegram Number Data expressions of this strategy, it is possible to identify the most important ones, which are: Guerrilla marketing , an action linked to Marketing and Human Psychology that we have already told you about previously, which plays on the surprise and feelings of the person who is subjected to the action at that moment; Viral marketing, which exploits the communication capacity of a few interested parties to transmit a message to a large number of end users.
Today the sounding board, the channel where the message is propagated are above all social networks (in this case we also speak of Buzz Marketing ); Ambush marketing , understood as an improper association of a brand with a media event. The expression was coined in 1980 by marketing strategist Jerry Welsh and is very popular in the sports field; Ambient marketing , which exploits the environment outside the company to meet its target. Among the most used places are shopping centres, nightclubs, train and subway stations, airports; Street marketing , which favors the body and action of performers as tools to promote one's product/service on the street. The connection with street art is very popular in this case; Visual marketing , which uses the combination of product and visual communication to influence consumer choices.
Types of unconventional marketing To be able to socially involve consumers, marketing needs to better understand the languages of its audience and develop new promotional messages through the expressive habits of contemporary society. It is therefore necessary to make advertising a pleasant form of entertainment, compatible with the values of the target you want to reach at that moment. And what is at the basis of unconventional marketing is precisely this: promoting through entertainment. But what are the different types of unconventional marketing? Among the different Denmark Telegram Number Data expressions of this strategy, it is possible to identify the most important ones, which are: Guerrilla marketing , an action linked to Marketing and Human Psychology that we have already told you about previously, which plays on the surprise and feelings of the person who is subjected to the action at that moment; Viral marketing, which exploits the communication capacity of a few interested parties to transmit a message to a large number of end users.
Today the sounding board, the channel where the message is propagated are above all social networks (in this case we also speak of Buzz Marketing ); Ambush marketing , understood as an improper association of a brand with a media event. The expression was coined in 1980 by marketing strategist Jerry Welsh and is very popular in the sports field; Ambient marketing , which exploits the environment outside the company to meet its target. Among the most used places are shopping centres, nightclubs, train and subway stations, airports; Street marketing , which favors the body and action of performers as tools to promote one's product/service on the street. The connection with street art is very popular in this case; Visual marketing , which uses the combination of product and visual communication to influence consumer choices.